Privacy Policy

Thanks for visiting our website. MISS SWIG OPERATIONS PTY LTD ("MISS SWIG") ABN 49664372543 is committed to protecting your privacy as an online visitor to our website.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit, use or make a purchase from missswig.com (the "Site"). As an online business, we aim to comply with the Australian Privacy Principles contained in The Privacy Act 1988 (Cth).

By using our website, you agree to the practices described in this policy. By providing us with your data, you warrant that you are over the age of 18 years.

This Privacy Policy, together with our Website Terms and Conditions (including Disclaimer) and Listing Terms and Conditions, form the entire agreement between you and MISS SWIG OPERATIONS PTY LTD.

1. Contact Details

Quick summary: You can contact us at any time to ask questions about your personal information.

Our contact details for this purpose are:

MISS SWIG OPERATIONS PTY LTD
ABN: 49664372543
support@missswig.com
(Postal address available upon request.)

It is essential that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing support@missswig.com

What Information We Collect

Quick summary: We collect information like your name, email, delivery address, payment details, order history, and how you use our website. We also use cookies and analytics. We do not knowingly collect information from anyone under 18.

Personal Information – Type, purpose and legal grounds

• Personal information/data means any information capable of identifying an individual. It does not include data that is anonymous in its source.

• We may process the following categories of personal data about you:

Communication Information

Communication information any communication that you send to us (via website forms, email, text, social media messaging, social media posting, or other).

Our legal ground for this processing is our legitimate interests, which are to respond to communications sent to us, keep records, and establish, pursue, or defend legal claims.

Customer Information

Customer information or data includes any information you provide relating to any purchases of goods and/or services, such as your name, title, billing address, delivery email address, phone number, contact details, purchase details, and card details. Payment is handled securely by third-party processors such as Shopify Payments, Stripe, and PayPal.

We process this information to supply the goods and/or services you have purchased, and to keep records of such transactions.

Our legal ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.

User Information/Data

User information includes data about how you use our website and any online services together with any data that you may post for publication on our website or through other online services. We may collect, store and use this data. This includes how you use our website and services, feedback, survey responses, interactions with customer support, information generated in the course of the use of our website or services (including the timing, frequency, and pattern of service use) and information contained in, or relating to, a personal or business account with our website (including name, email address, date and month of birth):

a) Before you disclose to us the personal information of another person, you must obtain that person's consent to both the disclosure and the processing of that personal information in accordance with this policy.

We process this data to:

• Operate our website and ensure relevant content is provided to you;
• To ensure the security of our website;
• To maintain backups of our website and/or databases and;
• To enable publication and administration of our website, other online services, and business.

Our legal ground for this processing is our legitimate interests, which are to enable us to administer our website and our business properly.

We will not, without your express consent, supply your personal information to any third party for their or any other third party's direct marketing.

Technical Data

Technical data is information about your use of our website and online services, such as information about your visits to and use of this website, including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths. This data is collected via analytics services such as Google Analytics.

We process this data to analyse your use of our website and other online services, administer and protect our business and website, deliver relevant website content and advertisements to you, and understand the effectiveness of our advertising.

Our legal ground for this processing is our legitimate interests, which are to enable us to administer our website and our business properly, grow our business, and decide our marketing strategy.

Financial Transactions

All our website financial transactions are currently handled through our payment services provider. However, this may change from time to time. We will share information with our payment services provider only to the extent necessary for processing payments you make via our website, refunding such payments and dealing with complaints and queries relating to such payments and refunds.

Details are only supplied to a third-party supplier when required by law for goods or services you have purchased or to protect our copyright, trademarks, and other legal rights.

Marketing Preferences

Marketing preferences includes your choices about receiving marketing from us and third parties, managed via platforms such as Klaviyo and Facebook/Meta Ads.

We process this data to enable you to receive our newsletter; enable you to participate in promotions such as competitions, prize draws and free giveaways; to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising.

Our legal ground for this processing is our legitimate interests, which are to study how customers use our products/services, develop them, grow our business, and improve the user experience.

How We Use Your Information

Quick summary: We use your information to process orders, provide customer service, improve our website, and send marketing updates (if you've opted in).

We process your data to:

• Supply and deliver goods or services you have purchased.
• Keep records of transactions.
• Communicate with you and respond to enquiries.
• Operate and secure our website.
• Improve our services and marketing strategy.
• Deliver relevant website content and advertisements.

Our lawful basis for processing includes performance of a contract, legitimate interests, legal obligations, and consent (where applicable).

Sensitive Data

We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.

Contract Obligations

Where we are required to collect personal data by law or under the terms of the contract between us, and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you).

If you don't provide us with the requested information, we may have to cancel a product or service you have ordered, but if we do, we will notify you at the time.

Use of Personal Information

We will only use your data for the purpose it was collected for or reasonably compatible purposes if necessary. If we need to use your details for an unrelated new purpose, we will let you know and explain the legal grounds for processing.

We may process your personal information without your knowledge or consent where this is required or permitted by law.

How your personal information is collected

Cookies

Quick summary: We use cookies for site functionality, analytics, and advertising. You can disable cookies in your browser, but parts of our site may not work properly.

We may automatically collect certain data from you as you use our website by using cookies and similar technologies.

A "cookie" is a piece of information that is stored on your computer's hard drive and which records how you move your way around a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.

Cookies are used by nearly all websites and do not harm your system.

If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. By not blocking cookies and continuing to browse, you are authorising the use of cookies. If you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our Site.

Types of Cookies:

• Session cookies: these are only stored on your computer during your web session and are automatically deleted when you close your browser.
• Persistent cookies: a persistent cookie is stored as a file on your computer, and it remains there when you close your web browser.

Cookies categories:

• Strictly necessary cookies: These cookies are essential to enable you to use the website effectively, such as when buying a product and/or service, and therefore cannot be turned off. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.
• Performance cookies: These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the Site are most popular.
• Functionality cookies: These cookies allow our website to remember the choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested, such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.

Please note that third parties (like Google Analytics, Meta Ads, and advertising networks) may also use cookies and similar technologies on our Site to provide analytics and to show you personalised advertising on their platforms. These third parties may combine this information with other data they hold about you, in line with their own privacy policies.

Meta Pixel, Facebook & Instagram by Meta

Quick summary: We use Meta’s tools (like the Meta Pixel and Conversions API) to understand how people use our site and to show more relevant ads on Facebook and Instagram. Some of this data is shared directly from our server to Meta’s servers.

We use advertising and analytics tools provided by Meta Platforms (including the Meta Pixel and Meta Conversions API) in connection with Facebook and Instagram advertising.

When you visit or use our Site, these tools may collect or receive information such as:

• Your contact details (for example: name, email address, phone number)

• Your IP address, approximate location, device identifiers and browser type

• How you interact with our Site (for example: page views, products viewed, items added to cart, checkout steps and purchases)

We use this information to:

• Measure and understand the performance of our ads and website

• Improve our marketing and website experience

• Show you more relevant MISS SWIG ads on Facebook, Instagram and other Meta services

• Build audiences and “lookalike” audiences for our advertising

When Maximum data sharing is enabled, some of this information is sent from our server directly to Meta’s servers via the Conversions API, in addition to data collected via cookies and the Meta Pixel. Server-to-server data is not affected by browser-based ad blockers.

We do not sell your personal information.

You can control how Meta uses your information for personalised ads by adjusting your ad preferences in your Facebook or Instagram account settings. You can also manage cookies in your browser, and opt out of some interest-based advertising via tools such as https://optout.aboutads.info/.
If you would like us to stop using your personal information for these advertising purposes (where this is technically possible), please contact us at support@missswig.com

Marketing Communications

Quick summary: If you've purchased from us or opted in, we may send you marketing emails. You can unsubscribe anytime by clicking the link in the email or emailing us.

Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests, namely to grow our business.

We may send you marketing communications if:

• You made a purchase or asked for information from us about our goods or services; or
• You agreed to receive marketing communication, and, in each case, you have not opted out of receiving such communications since.

We may send you marketing communications if you have purchased from us or opted in. You may unsubscribe at any time by:

• Clicking the "unsubscribe" link in any marketing email; or
• Emailing us at support@missswig.com.

If you opt out of marketing, this will not affect communications relating to orders, transactions, or service updates.

We will only use your data for the purpose it was collected for or reasonably compatible purposes if necessary. If we need to use your details for an unrelated new purpose, we will let you know and explain the legal grounds for processing.

We may process your personal information without your knowledge or consent where this is required or permitted by law.

Express consent

It is unlikely that MISS SWIG OPERATIONS PTY LTD will share your personal data with any third party for their own marketing purposes; however, we will obtain your express consent in such circumstances.

Sharing your Information

Quick summary: We share your data only with trusted third parties who help us run our business (e.g. Shopify, PayPal, Stripe, Klaviyo, Google Analytics, Meta Ads), or when required by law.

We may have to share your personal data with:

• Service providers who provide IT, analytics, advertising and system administration services (e.g. Shopify, PayPal, Stripe, Klaviyo, Google Analytics, Meta (including Facebook and Instagram advertising tools)).
• Professional advisers, including lawyers, bankers, auditors, and insurers.
• Government bodies that require us to report processing activities.
• Market Researchers and Analysts.
• Marketing agencies we may engage with from time to time.
• Third parties to whom we sell, transfer, or merge parts of our business or our assets.

All third parties are required to respect your data and only process it for agreed purposes.

International Transfers (for example, to our preferred email marketing platform or CRM)

Whenever we transfer your personal data, we do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is in place:

• If you are a resident of the European Union, we will only transfer your personal data to countries that the European Commission have approved as providing an adequate level of protection for personal data by; or
• Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or
• If we use US-based providers part of EU-US Privacy Shield, we may transfer data to them, as they have equivalent safeguards in place.

If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

Data Security

We strive to ensure the security, integrity, and privacy of personal information submitted to our website, and we periodically update our security measures in light of current technologies.

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

We have procedures in place to deal with any suspected personal data breach. We will notify you and any applicable regulator of a breach if we are legally required to.

Data Retention

Quick summary: We keep your information only as long as necessary for our business and legal obligations.

We retain data for as long as needed to fulfil the purpose it was collected for, including legal and tax requirements (minimum five years after a customer relationship ends). Some anonymised data may be used indefinitely for research or statistical purposes.

Your Legal Rights

Quick summary: You can request access, correction, deletion, or restriction of your data. You can also withdraw consent to marketing.

Under data protection laws, you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, object to processing, portability of data, and (where the lawful ground of processing is consent) to withdraw consent.

Requests must be made by emailing support@missswig.com. We will aim to respond within 30 days. If our response is likely to exceed 30 days, you will be notified. As a security measure to ensure your data is not disclosed to any person who has no right to receive it, we may request further information from you. To respond to any request, we will require the following information:

• your name and address; and
• your contact telephone numbers

There is no fee chargeable to access your personal data; however, we may charge a fee if your request is unfounded, repetitive or excessive, or refuse to comply with our request in these circumstances.

If you are not happy with any aspect of how we collect and use your data, please contact us first to attempt to resolve your issue immediately. You also have the right to complain to the Office of the Australian Privacy Commissioner, the Australian supervisory authority for data protection issues.

Change in Privacy Policy

To ensure our privacy policy remains current, this policy is subject to change.

We may modify this policy at any time, at our sole discretion. All modifications will be effective immediately upon our posting of the modifications on this website. Therefore, please return periodically to review our privacy policy.

If you have any questions or concerns at any time about our Privacy Policy or the use of your personal information, please email support@missswig.com.